HOW TO BUILD YOUR PATIENT EMAIL LIST

Email has rapidly become one of most effective ways to attract potential new patients and to communicate to existing patients.  Whether using email as tool to provide patients with up to date information about your naturopathic practice, or to deliver more focused medical information it offers rapid delivery at a low cost.  But how do you go about expanding your email list?  And what makes a list effective?

 

The more people you can reach who are genuinely interested in naturopathic medicine the better.   With that said, many naturopaths are routinely disappointed when they try to acquire an email lists expecting big results, and they get little or no new patients from the list.  The reason – these people really don’t have a relationship with your you or your practice, regardless of your practice focus.

 Here are some ways to build your email list with names and addresses that have some relationship with your practice already.

·       Anyone who receives your mailings or printed materials has shown interest in your practice, but you might not have their email address.  Offer them a chance to get up to date information, or your newsletter by email if they will share their email address.  Stress how this provides them low cost information not having to print and pay postage.

·       Are you or your practice on Facebook and Twitter?  Chances are a good number of people who follow you are not on your email list.  Provide them with a link to sign up for your eNewsletter, and program updates, and you will acquire follower email addresses that may lead to new patients.

·       Don’t forget your website.  Anyone who visits your site should find it simple to locate and join your email list.  Sign up forms should be simple and easy to find.

·       If you hold an event, or participate in an event, create a give-away that lets people know that they will be informed by email if they are a winner.  You can get addresses of people coming to your event for as little as the cost of an inexpensive give-away, which could translate into new patients. 

·       Whenever you are attending a meeting, such as Rotary, Kiwanis, etc., get as many business cards from attendees as possible.  This is a simple way to grow your email list with people who have met you. 

With a little effort you can expand your naturopathic practice’s reach to a broader audience of people who are interested in your practice focus and who want to return to you for continued care, or become a new patient.  Growing an email list requires a little strategy, but the rewards can far outweigh the effort. 

If you would like low-cost assistance with your email or social media marketing email naturoeconomics@gmail.com or call Edward Phillips at 480-335-7180.