· Anyone who receives your mailings
or printed materials has shown interest in your practice, but you might not
have their email address. Offer them a
chance to get up to date information, or your newsletter by email if they will
share their email address. Stress how this
provides them low cost information not having to print and pay postage.
· Are you or your practice on
Facebook and Twitter? Chances are a good
number of people who follow you are not on your email list. Provide them with a link to sign up for your
eNewsletter, and program updates, and you will acquire follower email addresses
that may lead to new patients.
· Don’t forget your website. Anyone who visits your site should find it
simple to locate and join your email list.
Sign up forms should be simple and easy to find.
· If you hold an event, or
participate in an event, create a give-away that lets people know that they
will be informed by email if they are a winner. You can get addresses of people coming to your
event for as little as the cost of an inexpensive give-away, which could
translate into new patients.
· Whenever you are attending a
meeting, such as Rotary, Kiwanis, etc., get as many business cards from
attendees as possible. This is a simple
way to grow your email list with people who have met you.
With a little effort you can expand your naturopathic practice’s reach
to a broader audience of people who are interested in your practice focus and
who want to return to you for continued care, or become a new patient. Growing an email list requires a little
strategy, but the rewards can far outweigh the effort.
If you would like low-cost assistance with your email or social
media marketing email naturoeconomics@gmail.com or call Edward Phillips at
480-335-7180.